Search is the cheapest revenue in most accounts and the easiest to waste. We build intent capture that converts, then expand into Shopping, Performance Max and Demand Gen once the fundamentals hold.
Query-level analysis separating commercial intent from research traffic, then a structure that lets you bid differently on each.
Tight themes, negative discipline and ad copy matched to landing page promise. Quality Score follows relevance, not bid.
Feed quality, titles, attributes and merchant health — the highest-leverage and most neglected part of retail accounts.
Deployed with asset-group control and brand exclusions so it complements search rather than cannibalising it.
Real revenue values passed back to Google, including offline conversions from CRM, so bidding optimises to margin rather than count.
Structure, keywords, negatives, ad copy, extensions, feed management.
Asset groups, audience signals, brand controls, exclusions.
GA4, enhanced conversions, offline import, value-based bidding.
Location targeting and district-level reporting for Kochi and Kerala.
It depends whether demand for your category already exists. Search captures it; Meta creates it. Most accounts eventually need both, in that order.
Where it fits, with brand traffic excluded and asset groups controlled so its results can be read separately from search.
Search term review is a weekly discipline, not a quarterly clean-up. Negative lists are maintained at account and campaign level.
That is normally where we start. Optimising against unreliable conversion data produces confident wrong decisions faster.
Send us your current numbers and we'll tell you where the system leaks — the target CAC you should be working to, and whether your economics support scaling at all. You keep the findings either way.