Direct bookings
beat aggregator
volume.

Occupancy through an OTA at 18–22% commission is revenue you rent. We build the direct channel a property owns — and prove which campaign produced which booking.

29.0x
Verified ROAS
Resort group, six months
₹5.24Cr
Booking revenue
Reconciled to booking records
−33pts
Aggregator share
Shifted to direct
01Sector challengesWhat actually breaks

Where hospitality and resorts campaigns usually fail.

01
OTA dependence

Commission compounds and the guest relationship never becomes yours. Retargeting and repeat business are impossible without owned data.

02
Enquiry, not booking

Cheap leads from people who cannot travel on available dates cost more to process than they return.

03
Response latency

Close rate in hospitality is governed by how fast a human replies. Most properties lose to their own inbox.

04
Seasonality

Monsoon, festival and long-weekend demand curves have to be in the budget plan, not discovered inside it.

02What we runScope

The system we deploy here.

StrategyUnit economics

Target CAC modelled from margin and repeat value before spend.

MediaPaid acquisition

Meta and Google structured around this sector's intent pattern.

ConversionPages & qualification

Campaign pages and forms that filter as they collect.

IntelligenceCRM & attribution

Spend traced through to confirmed revenue in your records.

03FAQEditable in CMS

Performance marketing for hospitality and resorts.

Can paid media beat OTAs on cost?

On commission-equivalent terms, frequently yes — provided you measure confirmed stays rather than enquiries and can respond quickly.

What do you need from us?

Booking records for reconciliation, someone who can respond to enquiries inside the hour, and property assets we can build creative from.

Do you work with single properties?

Yes, though the economics work best where average room rate or package value supports paid acquisition.

Next stepNo obligation

Ready to make acquisition accountable to revenue?

Send us your current numbers and we'll tell you where the system leaks — the target CAC you should be working to, and whether your economics support scaling at all. You keep the findings either way.

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