Consideration runs weeks, purchase is emotional and seasonal, and last-click attribution will misread almost all of it. Catalogue depth and retargeting discipline decide the outcome.
A purchase considered for six weeks will not attribute cleanly to a seven-day click window. Reporting has to reflect the real cycle.
Wedding and festival demand compresses the year. Creative and budget have to be ready before the window, not during it.
Feed attributes, titles and imagery do more for retail performance than bid strategy ever will.
Certification, exchange terms and provenance are conversion variables, not brand copy.
Target CAC modelled from margin and repeat value before spend.
Meta and Google structured around this sector's intent pattern.
Campaign pages and forms that filter as they collect.
Spend traced through to confirmed revenue in your records.
Store visits and offline sales are imported back as conversions where the CRM supports it, so bidding sees the real revenue.
Meta for discovery and catalogue retargeting, Search for high-intent capture. Most brands need both, weighted by season.
Existing assets are usually enough to start. We will tell you where a shoot would materially change performance.
Send us your current numbers and we'll tell you where the system leaks — the target CAC you should be working to, and whether your economics support scaling at all. You keep the findings either way.