Any budget can generate property enquiries. What decides whether the campaign worked is qualified site visits and the sales-stage conversion behind them.
Cheap leads at scale look like success on a dashboard and consume the sales team without producing visits.
Media has to be judged against CRM stages, not platform conversions, because the sale completes offline weeks later.
Budget, timeline, financing and location fit should be established in the form, not on the phone.
Creative has to match what is actually available and priced, or the funnel fills with unsellable demand.
Target CAC modelled from margin and repeat value before spend.
Meta and Google structured around this sector's intent pattern.
Campaign pages and forms that filter as they collect.
Spend traced through to confirmed revenue in your records.
Yes — leads arrive with campaign, ad set and creative attached, and sales-stage changes flow back into media reporting.
Cost per qualified site visit and cost per booking. Cost per lead is only useful as an internal diagnostic.
Both, though developers with defined inventory and pricing see cleaner economics.
Send us your current numbers and we'll tell you where the system leaks — the target CAC you should be working to, and whether your economics support scaling at all. You keep the findings either way.